Personally I am worried that the whole tech sector seems to be owned by those gentlemen's and soon (if not already) we will all be consumers of their technology one way or another, unless you have billions in investment there is no way to compete.
Bridget Todd discusses these guys with her guest Anil Dash on the latest episode of her pod "There Are No Girls on the Internet", if anyone is interested. Dash thinks that they simply don't love tech. I also think that their bizarre world views contributes to the shit show the mainstream Internet has become.
For the rest of us, as long as net neutrality is operative we can at least experiment with alternatives. But that is already in the crosshairs. It reminds me of the history of radio. The airwaves used to be public. Now you're lucky if you can get--and keep--a community FM station on the air.
Cloud is needed for very specific scenarios such as:
1) You running a global service like instagram, amazon, netflix. 2) Your hardware demands have very high fluctuations.
Apart from that, many software solutions can be easily installed on prem, and as your business grows you can increase the compute power of your infrastructure.
As Nietzsche would say embrace the chaos, learn to love it, comfort and safety is for farm animals.