Airlines Are Using AI to Set Personalized, Jacked-Up Prices

Discussions:

Delta moves to eliminate set prices, use AI to set your personal ticket price (77 points, 50 days ago, 92 comments) https://news.ycombinator.com/item?id=44596355

Delta Gets Blowback for Using AI to Set Airfares (14 points, 1 month ago) https://news.ycombinator.com/item?id=44777900

Doesn't this ignore the subtle preferences and hidden information that humans use to choose and set marginal value? I think it's going to break markets if adopted widely.