However the embedding dimension sets the rank of the token representation space. Each layer can transform or refine those vectors, but it can’t expand their intrinsic capacity. A tall but narrow network is bottlenecked by that width. Width-first scaling tends to outperform pure depth scaling, you want enough representational richness per token before you start stacking more layers of processing.
So yeah, embedding size doesn’t have to scale up in lockstep with model size, but in practice it usually does, because once models grow deeper and more capable, narrow embeddings quickly become the limiting factor.