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Comment by davepeck | Hacker News Reader

Hi! Thanks for your deeply non-silly reply; it's nice to (virtually) meet a cofounder.

If you have time, I'd love to hear your thoughts on Mullvad's campaign here in Seattle.

For what it's worth, I suppose my perspective boils down to: the first three issues aren't issues here in town, or can be addressed in more direct ways (we have a wide choice of providers; 1st party browsers and services cover the gamut of tracking concerns; etc). Circumventing geographical restrictions is useful, but -- perhaps understandably! -- doesn't appear to be what Mullvad is advertising on the trains I ride.

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Sure!

Regarding tracking concerns, masking your IP address is a necessary but insufficient first step to improving your privacy online. ISPs typically don't allow their users to do that per-device in a UX-friendly way. Protecting against browser fingerprinting is something that Mullvad Browser does quite well, thanks to it being a fork of Tor Browser.

As for circumventing geo restrictions, you're absolutely right. We make an effort to get it to work, but ultimately privacy and censorship is much more of a priority for us. That's why we don't advertise it.

Finally, the campaign isn't just about getting more customers. We started Mullvad for political reasons, and now we have the resources to spread that message further. Governments around the world are warming up to the idea of mandatory device-side mass surveillance and backdooring E2E encryption. We're trying to build public opinion against that.

I’m surely happy to not live in the UK at the moment. And Indonesia of course. If I would live in one of these countries I’d be using VPN. And maybe in the (not so distant) future this is preferable in the US too.

> We're trying to build public opinion against that.

Good on you!

But to be honest; it seems that it would be in Mullvads interest if the US starts requiring “open encryption” for internet services! Then more people would feel the need for VPNs

Actually, no. Our goal is to make mass surveillance and censorship ineffective, not maximizing profit to our shareholders. If there was a big red button we could push that accomplishes our goal and makes Mullvad obsolete in the process, we'd push it. There's an abundance of problems to solve in the world. It'd be nice if we could figure out how to get rid of some and move on to other problems.

At this point I'm reminded of Tom Scott's honest VPN advertisement, contrasting how VPNs are advertised (on YouTube, at least) with the main features that they really provide.

* https://youtube.com/watch?v=WVDQEoe6ZWY

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