Wait until TVs come with their own cellular modems so they can give the corporate middle finger to people like us.
Sneaky cellular access hasn't happened so far, not because the vendors wouldn't like the capability, but (IMO) because it would introduce enough of its own costs and complications to be unprofitable. It's easier to piggyback on customers' internet and disregard the small fraction of privacy-conscious buyers.
The number of users who opt out of connecting their smart TV to Wi-Fi is so damn tiny that it is a rounding error for TV makers. They just don't care.