Instagram + Commerce = Mobile Commerce

This looks a lot like what the folks at Shopcaster (http://shopcaster.com/) are doing.

(Disclosure: they are partially funded by the same startup fund/accelerator that the startup for which I work is.)

Wow, I'm glad this guy is not genuinely associated with Instagram's product!

He's not really proposing Instagram to go in this direction at all. He's just using their UI as an example of how one could do commerce for mobile devices.

But using Instagram as an example is a bit too far fetched. Instagram didn't grow because of their browsing UI, but because of their publishing UI and its end result.

He has essentially described Qwiqq http://qwiqq.me

We just built this idea to help merchants sell via Instagram. www.gramgoods.com

Wouldn't their be copyright or any other infringement concerns in doing this?