Probably on a half-hourly tariff, e.g. Agile Octopus: https://www.octopriceuk.app/agile
Agile prices can spike up to 100 p/kWh any time - although a typical household in Winter '22-'23 paid around 35 p/kWh average.
so that's even more than I'm paying. This seems to only make sense if you have some sort of intelligent battery system.
It's great! I assume I'll get hit by a price spike at some point, hasn't happened for a couple of years so far.
Average unit cost for me yesterday was 4.35p/kWh.
I'm happy to shoulder a very 40p peaks every so often as it's very often cheaper overall.