This sentiment gets echoed all the time here, and I hate to clutter up these comments with a gripe that's relatively unrelated to the actual post, but please make the Backlift logo in the top-left corner link to www.backlift.com instead of blog.backlift.com.
I'd never heard of you guys before, and now that I've checked out what Backlift is I'm super-interested in learning more, but I shouldn't need to manually edit my browser's URL bar just to get to your homepage from your blog so I can find out what your product actually does!