Nice interface. I like how the smart prioritization and timeline add context to the end customer. This looks like a useful community management tool.

I don't understand the customer support aspect of the tool beyond offering a customer view and messaging. The video demo glosses over what a customer support issue would look like since the person had already figured out the problem by the time Support could respond. Can you offer a demonstration of what an exchange might look like if support was needed?

Also, your use of the word "proactive" made me think that the tool helps anticipate problems. Every example demonstrated reaction(sending emails after a sign-up or payment event). Even your Crewpedia case study was a reactive example because support had to respond and make changes to the UI based on how people were using the page. Can you offer some examples of how the tool allowed users to expect an event? Otherwise, I suggest using a different word such as "insightful" or "contextual".