do companies even use these in the wild or are they buying these TLDs for nothing? ".brother", ".canon", ".nokia", ".panasonic", ".playstation", ".xbox", ".xerox"... there's even ".sandvikcoromant", which is some sort of Swedish metalwork company.
Where have you seen .aws in use though?
[1] e.g. https://quantumai.google/
yeah if I had to guess there's too much that's already pointed at google.com and with their main business being leveraging cookie data for ad money I bet whoever in the org might think it'd be rad to switch to mail.google, search.google, android.google, etc. gets beaten over the head with a stack of $100 bills anytime he brings it up.
I wonder, would the other browser vendors agree to treat all of .google as one entity in terms of 'same domain rule' if Google promised they aren't selling subdomains to anyone else? I'm not aware of any TLD treated like that presently. So yeah, seems like the corporate domains, at least of adtech titans, will never be used for much but redirects.
There was also a George magazine, which... I think belonged to RFK (Senior)?
Just checked underpants.george and, disappointingly, it's not being used.
To give a slightly ridiculous example (just for fun), just as someone could make pickyourown.apple they could also register tim.apple and start an excellent phishing campaign.
Canon does use .canon for a few things, at least.