We've been remarking in our office how much karma people get from these kind of posts.
Shouldn't you be working on bringing the site back up instead of reading HN? ;)
Don't be a dick. Not every person at a company is responsible for or can even help with these kinds of issues. Having more than 2 or 3 people working on it is counter-productive.
It was an attempt at humor (notice the sideways winky-face, an electronic communication method of conveying levity - http://en.wikipedia.org/wiki/Emoticon)
To join the current hipsteria about their live deployment system with the one about postgres, I can only guess they migrated live to postgres ;)