And really they didn't even do anything special. This was a killer reason we loved Wireguard at our company and pitched heavily to keep it around to he company who acquired us and wanted us to switch to their VPN Appliance instead.
Yes, flattery works, pandering-to-ego works. Too bad, you can only push it so far...at some point, CTO/CEO notices.
We managed to survive with our solution for a while thanks to it being super simple and "free" besides the instance running wireguard. Last I heard (I left), they shut that all down a few years ago.