OpenAI and Anthropic have very different customer bases and usage profiles. I'd estimate a significantly higher percentage of Anthropic's tokens are paid by the customer than OpenAI's. The ChatGPT free tier is magnitudes more popular than Claude's free tier, and Anthropic in all likelihood does a higher percentage of API business versus consumer business than OpenAI does.
In other words, its possible this story is correct and true for Anthropic, but not true for OpenAI.