I know someone creating a game, and she is using AI in asset creation. But she's also a highly skilled environment technical artist from the industry, and so the use of AI looks totally different than all these demos from non-artists: different types of narrow AI get injected into different little parts of the asset creation pipeline, and the result is a mix of traditional tools (Substance Designer + Painter, Blender, Maya) with AI support in moodboarding, geometry creation and some parts of texture creation. The result is a 2-5x speedup, but instead of looking like slop it looks like a stylistically distinctive, cohesive world with consistent art direction.
The common pattern is that people think AI will automate "other people," because they see its shortcomings in their own field. But because they don't understand the technical skill required in other fields, they assume AI will just "do it." Instead, it seems like AI can be a force multiplier for technically skilled people, but that it begins showing its weakness when asked to take over entire pipelines normally produced by technically skilled people, whether they be engineers or artists.
It’s when it’s used as a replacement for creativity that really gets to me.
That's why the conversation feels more like the NFT boom. MAYBE it had merit, but it didn't matter