Best sentence I read about that. So true.
I think many people in the germany hacker community don't want to be associated with "those startup guys" because many of "those guys" lack technical understanding. Like you said, many business guys hire developers to build yet another ecommerce site.
We're a small Company (https://futurevps.de/) that offers custom Servers fully based in Germany (for data privacy reasons) and get much less media coverage than "ecommerce" companies. I think that nearly 99.9% of the german startup newssites cover ecommerce-ish businesses.
But what I miss in Germany is innovation (not just in start-ups but in general), we have grown lazy over here... ;-)
"Germany has a great tradition of a hardcore hacking culture and engineering culture, yet the startups of Berlin seem to be driven purely by generic management graduates and it shows. Not sure why this is - maybe saying 'I work on my startup' is the same as saying 'I work in Media' five years ago - it's a lot more about the lifestyle, than the substance and results." +1
Maybe most companies anywhere are not so much technical driven? The company I founded myself was only technical and that was the reason it didn't last long.