Personally, I find the Apple Store to be a pain in the ass. The online version makes me a clickaholic, and the IRL version is very confusing.
Government sites are very different.
I have no opinion on the new position. I don’t know the guy, and don’t use AirBnb. I just find that the insistence on making govt sites “like the Apple Store” to be weird.
In a local mall, we have an Apple Store on one end, and a Microsoft Store on the other.
Aesthetically, they are quite similar.
But the Apple Store is always packed, and the Microsoft Store is always empty.
[UPDATED TO ADD] As was pointed out, this was reflective of a long time ago. Microsoft closed all their stores a few years ago.