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It's a misspelling of "aliyah", which is a term for jews outside of Israel immigrating to Israel.

They're saying Israel's currently spending advertising money in France hoping to convince French jews to move to Israel.

Alyah, Alya, aliyah, Arhia, I don't know how it's supposed to be spelled in English. The wikipedia page https://en.wikipedia.org/wiki/Aliyah

I haven't looked into the details, but Israel state and other entites promise housing assistance of up to €1,500 per month, Hebrew lessons, tax exemptions, etc. Literally free money.

There's no "r" in the word in Hebrew. I think "aliyah" comes closest to how a Hebrew speaker would say the word.

Possibly they meant "Aliyah" https://en.wikipedia.org/wiki/Aliyah

Maybe "aliah" - immigrating to Israel.