Big tech serves exactly one purpose. Making money by giving people what they want. In the case of Uber that's great because I will never even think about doing business with the cab cartel again. I don't owe them a damn thing. Nor do I owe my own local culture any loyalty over what I can watch on Netflix. You could argue that the algorithmic feed on social media is a negative, but the idea that there is some underlying agenda is ridiculous. At worst it's like a drug dealer saying "I have what you want... heroin!"