Yeah but that wouldn't let them slap AI on the TV box as a selling point

I mean, I imagine that will be happening as well, but I don't think it would stop TV manufacturers from adding their own layers on top. Just like you can choose from different color and sound profiles, maybe you could choose a "cinematic" AI filter, which adds artificial rim lights to everything on screen.

Obviously this is a nightmare scenario for filmmakers, but it also feels like the logical conclusion of where we're heading.