If a company offers some benefit at the cost of some restriction, then users should decide if that benefit is worth the cost. For most Android users, it will be - my grandma isn't interested in the freedom of indie devs to develop for her phone, she's interested in not accidentally installing malware.
I don't like that as much as you don't - for my own devices. But like anyone else who cares about that, I can root it and get past the digital nanny state.