It's made for making sales, not for making things actually look good.
It seems insane to actively make all content worse, having movies worsened down to a lower frame-rate just because we have a hangover from decades old technology.
It's a shame that Peter Jackson's Hobbit wasn't a great movie. Had it been, then maybe it could have been a better driver of high frame-rate movies.
But the artifacts introduced by TV frame interpolation absolutely can ruin the content completely.
Film making at 24fps (while originally selected for pragmatic reasons having to do with film cost and sound fidelity) turned out to be a happy accident. It produces an Impressionistic Effect entirely similar to a money painting. 24fps is absolutely not reality. Our brains know it too. The same way they know that those giant brush strokes in a Van Gough painting are also NOT REALITY. Turns out our brains like to be toyed with. Art is just always “trying to document precisely what our senses would have experienced if we were there”.
That is just a false premise and one they misunderstands art in general.
24fps was not a deliberate choice that was made a century after we previously had high frame-rate. It was a limitation at the time.
Impressionism was a deliberate choice, it came centuries after more detailed paintings were being done. And there were indeed many critics of the movement at the time.
24fps in movies is just banking on the comfortable, the familiar. It isn't art, it's giving people what they expect and not challenging people. It has about as much artistic merit as the N'th Mission impossible movie or MCU movie.
Look, detailed photos can be art. Not saying that HFR cannot be art, but we'd all agree that realism and impressionism are simply different forms of art. And often times those who like one, doesn't like the other.
So you have to accept that those are find the appeal of 24fps due to its "different than reality" look, they might easily find HFR material to be "boring and hyper real" in the same way I might look at a crystal clear photo of Paris and think the same, whereas a Monet impression of it, is way more appealing.
It's just SOE, soap opera effect, and it has nothing to do with any artifacts from motion smoothing, because the look is the same even if it's filmed in HFR. The only things I like in HFR are sports or maybe home videos. Any sort of movie or TV show where I want the suspension of disbelief, I am still much preferring 24fps.
Of course this is just my opinion, but home theater is a big hobby of mine and so I spend a fairly great deal of time looking at different content and analyzing it and thinking about it and how I feel about it or enjoy it.
Not attempting to take anything away from those who do like HFR, but just saying that it's not for everyone.