There's two things happening. There are true believers who think that AI is legitimately magic and should be put into every product and then there are people who are putting AI into every product because their director or VP thinks that AI is legitimately magic and is insisting that they put it in every product. Brainstorming sessions aren't "how can we solve problem X for users" but are instead "where can AI change our product."
Someone's KPI was to sprinkle AI. And someone got it by shoehorning "AI enhancement" in place of the previous sharpen + Denoise filter at YouTube.
This can backfire, perhaps making people believe that real, important news is in reality AI-generated to brainwash them, thus making people less susceptible, and more disbelieving.
This does not change my point that this is a dangerous game to play: if people believe in nothing, they will also not believe in what "those in power" or the government wants them to believe. People who have no trust in such entities have a lower "emotional barrier" to overcome to turn against such entities.
https://www.theguardian.com/technology/2023/apr/27/elon-musk...