I'm not really surprised. It looks like Canada's healthcare costs are growing exponentially, and are outstripping growth in GDP. These costs are mostly driven by hospitalizations. If a government can carefully promote the message that hospitalization means suffering, suffering is hard, a life with suffering is not worth living, and that relief is quick and easy, then a route is charted to a reduction in healthcare expense. It would certainly help if the large physician organizations are on board, and the nation's major broadcasters lean into euthanasia-friendly messaging.