The margin at which it makes sense to save water varies wildly by location, but the cultural dominance of the western USA infiltrates everything.
Here in Zürich, my office briefly installed water saving taps. This is a city of less than half a million where the government maintains 1,200 fountains that spew drinkable water 24/7. But someone at the California HQ said saving water is important and someone at the Swiss subsidiary said yes sir we'll look into it right away sir.