You should read up on the economics of our industry. This book is a good place to start:
http://www.squeezedbooks.com/book/show/7/information-rules-a...
Basically, there are what are called "positive network externalities" or "network effects" for a site like craigslist: if you you want to sell something, you want to go where lots of buyers are. If you want to buy stuff, you'll get a better selection where there are lots of sellers.