I don’t care that developers have to pay 30%, it makes no difference to me. If that fee went away… it would just give them 30% more profit.
And a lot of things just aren't available on mobile because of the cut. Most apps which offer movies or books for sale for instance only let you view them on the phone, you have to buy on the web.
The other major players in the App Store haven’t allowed in app purchases for years.
It's not about "having less profit" necessarily, it's about it being a more risky business with a lower potential ceiling making investment less likely and thus: a dearth of Apps.
(reading charitably, of course).