Edit so being distracted was a net benefit for Tesla and Spacex? Down voters have not addressed this assertion, must be true.
Before that, I'd assume it was mixed - I think people were buying because EVs were seen as futuristic, and there was non-partisan support for Musk when his main association was visionary rather than political/nutjob.
Tesla was a virtue signal brand from day one[1]. Their core insight came from Palo Alto et. al. You’d drive through the suburbs and many driveways had two vehicles: a [insert gas guzzling luxury vehicle] and a Prius. One vehicle to signal wealth/status - the other to signal environmental consciousness. But the eco vehicle was a compromise; compared to the jaguar it sat next to, it was a clunker.
Tesla’s GTM strategy was that you could buy a vehicle, without compromise, from them to signal to your social circles how much you cared about the environment. And it worked.
They broke the oil cartels with a direct to consumer sales strategy and kicked off the EV market.
But now that market’s needs are well met. The eco virtue signal crowd has multiple vendors selling decent products to meet their buying preferences.
There is a fairly large untapped market though that won’t convert off of oil. That demographic overlaps well with the 2025 MAGA coalition. And, with Elon’s involvement in that coalition, Tesla EVs are now a new virtue signal for a new demographic.
You have people buying EVs that were rolling coal as recently as 2 years ago.
[1] The brand being built around eco virtue signaling is well documented in early interviews with original founders - a quick search will turn up many direct quotes talking about them driving through California suburbs doing market research and discovering exactly that.
He’s also been very much in the driving seat on engineering for Starship, and we’ve yet to see how well that works out, but the success of F9 is there to see.
Quite a few major engineering decisions at SpaceX go all the way to Elon Musk himself. One of the best known is probably the decision to make Starship land onto the "chopsticks" of the launch tower, removing the need for dedicated landing legs.
Elon Musk made this suggestion back in 2020. Most of the engineers tried to talk him out of this crazy idea. So he took the few engineers who thought it was plausible and assigned it to them.
We even know for certain that this wasn't a success that got attributed to Musk after the fact - because this story was first printed in a biography in year 2023, when it wasn't clear whether this ambitious landing method would work in practice. The first "return to launch tower" attempt was only made in year 2024, and succeeded on the first try.