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I would say that this is the fashion industry's equivalent of Engadget's old tone: snarky, playful and opinionated.

I was actually pleasantly surprised by how mild the article was, which I would say is actually a pretty good sign for Google Glass.

This just reads like any contemporary "fashion" writing to me. You see it in those magazines with a model on the cover and stories about if he's really that into you inside. I think you summed it up pretty well, but I don't think it's got very much to do with the subject matter.

Speaking of wording, the article also states "The collection itself... walked beneath hundreds of bird-shaped mirrors."

Apparently the problem with Google Glasses is that they have to play second fiddle to DVF's new line of autonomous robo-clothing.

Snark. 90% of all NY news blogs are written in this tone.