I won't berate a fashion column for not going 'I wonder what they were' and then actually researching and finding out that yes, they will be sold to the public and so on.

However, it's interesting that they've been essentially branded as seriously uncool before they've even launched. I wonder if this will lead to someone at Google trying to make them more stylish, or whether they'll hope the target market isn't fussed on fashion and style and it'll spread enough for them to not care.