£75 a month seems very reasonable for sports nerds, compared to the cost and availability in the past

People don’t want to ly for content, that’s as old as the hills.

I don’t do sport, and I wouldn’t fund such a terrible exploitative industry (televised sports is all about getting people hooked on gambling), but I’ve certainly spent that much for entertainment I do like in the past - and far more. A night at the theatre will cost a lot more than subscribing to all the sports channels. A weekly cinema visit too.