One problem that I foresee with this is that they don't look like QR codes. People are now used to looking for a specific monochrome pattern to point their phone towards.
There was a competitor to QR - MS Tag - which tried something similar. Their codes were able to be integrated into designs without the "ugliness" of QR codes. The problem is, no one knew they were there!
See https://shkspr.mobi/blog/2010/11/ms-tags-vs-qr-codes/#not-as...
The corner targets are still visible in Nitro's codes - so hopefully people will spot them. But I think it is OK to embrace the ugly. Not everything needs to be smothered in your corporate branding. Something which is standardised across multiple things is useful.