In the '70s, if you were into computers you were most likely also a fan of Star Trek. I remember an anecdote from the 1990s when an entire dial-up ISP was troubleshooting its modem pools because there were zero people connected and they assumed there was an outage. The outage happened to occur exactly while that week's episode of X-Files was airing in their time zone. Just as the credits rolled, all modems suddenly lit up as people connected to IRC and Usenet to chat about the episode. In ~1994 close to 100% of residential internet users also happened to follow X-Files on linear television. There was essentially a 1:1 overlap between computer nerds and sci-fi nerds.
Today's analog seems to be that almost all nerds love anime and Andy Weir books and some of us feel a bit alienated by that.