I am interested in this; however, the section for differences from Arduino is very short and not convincing.
The kickstarter page should have more tech details to convince me; for example: I had to go the product webpage to see what the development environment was like (seems to be an ACE-esque editor).
They claim major usability advntage over arduino, but no details? ... On it's face this seems like a weak arduino-killer attept.