Around 2007 I was talking to music labels about customized ringtones, working with people that could modify vocals in songs to change names and such. The idea being songs could be personalized with people's names and business names, and coming from the labels that own the songs, everyone would be happy and making revenue. I spoke with pretty much all the business development people at the major recording labels, even had a champion biz dev guy from Warner Records promoting the idea, but the larger recording industry socially hated the people in the ringtone industry. They loved the revenues, but the people they disliked and were quietly working to end ringtones simply because they hated rubbing elbows with them, they'd get in physical altercations with the ringtone people. I remember hearing "the crazies of hip hop are nothing compared to the insane ringtone crews."