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Journalists do not see through BS data. Any data is good data for news hits.

In a previous life I created data for media, and my attempts to provide correct analysis and context were disregarded or shut down.

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Perhaps, but we're optimizing our journalist/blogger relationships for the long-term, i.e., when they have a question on X topic, they will call us first. Sure - they might not write about everything we offer them, but we want everything we send them to be seen as credible, interesting, and sometimes contrarian. I'm not sure a few extra press hits will be worth the hit to credibility of taking a short cut.

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