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He got on top because he has no ethics as evidenced by his actions from the start.

He stayed on top by having the foresight to buy up anyone he could that even smelled like a competitor and had the luxury of still being under the radar at that time.

I’m not sure either one makes him a great CEO but it did make him rich.

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"He stayed on top by having the foresight to buy up anyone he could that even smelled like a competitor and had the luxury of still being under the radar at that time."

While it's easy to shit on such a strategy, that does in-fact make him a great CEO.

But it does somewhat rely on luck to operate in a regulatory environment that allows it. I don't know that anti-competitive behavior requires any particular genius.

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