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Agree with you about ethics but it was a master stroke for him to buy both Instagram and WhatsApp.

He was just buying users of popular products in lieu of attracting new ones to his own.

Meta has subsequently ruined IG and seems busy working up new ways to ruin WhatsApp.

Sure but seeing where his users were going and buying those companies at what are now very low prices (especially instagram) were a big deal.

Not so much with Oculus though. The whole metaverse thing ended up being very cringe.