OpenAI is making a play for affordability in India with the launch of a new subscription plan called ChatGPT Go. Announced by Nick Turley on X, the tier is priced at ₹399 and delivers a big boost over the free version.

Subscribers get ten times the message limit, ten times the image generations, and ten times the file uploads. Memory is also doubled compared to the free plan. Payments can now be made through UPI, and all subscriptions are displayed in Indian Rupees for easier checkout.

India is the first country to see ChatGPT Go, with OpenAI saying it will learn from feedback before expanding the option elsewhere. The move reflects the demand from users who have been asking for a more affordable way to use ChatGPT’s most popular features.