Yeah, the old one heated the battery through similar tech as heated seats. I think the only problem with the tesla heat pump is that it doesn't function well below 20-30F. I'm not sure if that's all heat pumps.
I'm not sure you can get away with a design that has to sporadically turn itself off, and melt itself down in an EV.
Perhaps yours is undersized, or otherwise not designed for cold climates?