> If writing online matters to you, you’re probably better off starting a blog and building things there. You’ll get less views and less engagement but there’s less temptation to post nonsense just for likes. You’re going to have a harder time getting people to stick around and read what you’re writing but that additional pressure raises the bar.

Telling people to “raise the bar”, and then suggesting they should aim for less engagement just sounds strange. Who decides where the bar is, and why should hitting it require fewer people to see what you made?

I agree that a lot of LinkedIn content is cookie-cutter garbage, but advising others to invest serious effort into thoughtful writing with the expectation of no reach feels deeply unhelpful.

Instead, you could encourage others to write content on LinkedIn that sounds less "what X taught me about B2B sales" and improve the culture of "toxic mediocrity".