I haven’t been using Google search for years. It is far worse than it used to be.
Content was so much better 15-20 years ago, when Google’s tooling was also better.
99% of content creators create content for a single reason: to monetize it. Usually through ads.
The end result is that most content, even if decent, is ruined by ads.
At this point, what percentage of searches are just end up with the user clicking on Amazon, Reddit, or Wikipedia? So much of the other content is low-effort slop, even before AI.
You.com used to have really good search, but it looks like they have veered off into the AI chat space instead.
searxng is a self hostable meta search engine that allows you to basically just use the best search engines and easily switch between them.