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Just for the context, in 2015 world's most used browser still had a sophisticated adblocking.

And a year or so later, the article's author went on to write this:

What is it? The website doesn't say much other than the name of the book.

It's an open access book, you should have a "open full book pdf" button (a couple down from the blue "export citation" button).

I haven't the time to read it myself at the moment, but the gist appears to be about "attention economy" and how technology affects our lives. There's a blurb and some discussion on goodreads [1].

[1] https://www.goodreads.com/book/show/38364667-stand-out-of-ou...

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