Surely these 10 Rules can be applied to startups when dealing with VCs. Or to startups when negotiating a new partnership/deal of any kind.
I my own case, I recently tried to approach a mid sized payment gateway company when I was spec'ing for a possible entrepreneurial stab in South America. As it turns out, the number 5 hit me hard.
5. Legal documents are created to protect the preparer (and its firm), not you or yours