The service itself is a several week endeavor to do properly, you have to understand the impact of all the pushed passes on the QR code generator, put together telemetry, dashboards, and alerting for the new service. Depending on their infrastructure that could be difficult to spin up. You have to do a design and review with the team so this isn’t just understood by one person and can be supported by a team. Documentation, ADRs, etc. setting up processes for managing the cert chain over the long term. And you probably want to keep parity between the iOS and android apps, so you need to understand that work.
Then yeah, it lowers engagement with the app, which is probably tied to someone’s bonus.