The company is selling a productivity tracking software so of course conflict of interests apply. But it's not hard to see how these interruption drag down your focus.
I think you shouldn't presume to know better than the author what they meant.
Creativity is often the result of experience having been applied to time with a problem. If you have no time with a problem due to constant interruptions and distractions, your creative output is likely to diminish.
> This isn't about being “less productive” in the office. The data reveals something far more disturbing: I literally become a different developer.