But yeah, we cared deeply about the UX/UI, but these things are built by committee and the committee is pretty dumb, very political, and non-technical.
Your story makes it sound like somehow the meeting was "let's add notifications, but for what?" and landed on that, which is exactly the type of thing that will lead to massively annoying people. If they don't have an obvious customer need for notifications (clearly they don't), why have them?
Who "they"? The vast majority of companies don't have a staff of programmers. These apps are outsourced to cheap consultancies.
The UX of that app is actually "ok". While it is a wrapper around their mobile site it works well enough.
It’s probably developed by one or two people, likely not full time, who spend most of their time on it implementing whatever the next special promotion needs, not stuff users want.
Because that’s what they’re told to do with the little time allocated to it.
I have a really rubbish signal (I live in the sticks in the North West). There was almost no reception on near the gym. It never took 30 seconds. Generally scanning the QR code itself wouldn't get recognised by the scanner. I just ended up using the 8 digit code. This was using the iPhone app.
I ended up cancelling because quite honestly I prefer walking and cycling. But I was using them until earlier this year.
Considering Pure Gym is cheap, has reasonably decent equipment and is kept clean (at least where I am). The app being a bit shit sometimes is like a whatever problem IMO.
I can just memorise the 8 digit entry code and never ever open the app.
The budget required to improve the customer experience is near nothing, but I suspect no one at PureGym has actually evaluated that the experience is really not great, they probably don’t have the experience or expertise to do so.