Along these lines, Steve Jobs didn't wear his iconic turtle neck and jeans when he was just a startup. Markula impressed upon him early that if he didn't dress well, people wouldn't trust him. So steve Jobs wore suits. An bowties. And looked really nice.

[1] Early days: http://4.bp.blogspot.com/-2_JFL5szJk4/To0Tl8nuP2I/AAAAAAAADq... [2] Jobs and the Mac: https://s3.amazonaws.com/hackedu/jobs1984.jpg