The standalone camera market outside of SLRs is too small to make significant impact on Kodak's bottom line. There's also substantial hardware manufacturing investment that they can't afford to make. Maybe they partner with a manufacturer and license the name with a lot of software control, but at the end of the day, the hardware (and software) costs are going to shave off any substantial profit. High risk, low reward.

Kodak is a chemical company these days with modest profits. They need to double down on that. Cameras are not in their wheelhouse.