Founded by a hacker-idealist who wanted to bring people and technology together like never before. The experiment worked wonderfully at first as millions of people flocked to Facebook's revolutionary platform from around the world. Soon, questions of profitability came into the picture, forcing executives to compromise ethics for additional revenue. Chaos erupted and millions began to question their loyalty and wonder about their safety/privacy. Over time, the platform has become overgrown with ads (that are rarely clicked), spam (that embarrasses it's victims), and scandals (that frighten even the most loyal users). Fear of extinction due to unexpected competition has pushed Facebook to become even more aggressive by inflating the value of the company to astronomical proportions, acquihiring dozens of startups, and raising billions in an IPO. Today, the future of Facebook is in the air. No one knows how the variables will compound and what this corporate gene sequence will evolve into...