1. I believe they actually could generate (low) billions of dollars without compromising at all, if they manage to reach true mainstream scale (>1 billion MAUs)
2. I really don't care if the investors/shareholders are disappointed as long as the PBC's mission is fulfilled. Also their control is relatively limited.
Maybe I should have written added this:
Disclaimer: I am a shareholder in Bluesky Social, PBC (former employee)